Now, reliable sources say that the unit is to release a video made using shots that were filmed during Vikram's weight gain and loss programme for the film. This video, they say , will be used by the team to spearhead the film's promotional campaign. If one is to go by what sources say , Vikram had to weigh just 50kg for scenes in the first half and around 110kg for those in the second.
A source close to the film unit says, “A beefed-up Vikram will be seen in the second half of the film. There are no graphics involved. To prove this point, the team has decided to showcase his hardwork. So, they filmed every move of Vikram's weight loss and gain programme. They are now planning to use these shots and release it in the form of a video in which Vikram will be seen sweating it out in the gym.
The video will also give details of his diet plan and his lifestyle during the period he worked out. This video, which will be released a month before the film hits screens, will be the main promotional strategy .“
Credits : Times Of India/Chennai Times
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